Google AdsShow up at the moment of intent.
Search, Shopping, and Performance Max built around intent, not just keywords.
01 Search intent
One intent, carried from the search to the page.
Google Ads works when the search, the ad and the landing page say the same thing. Pick a business to see how the message changes with the intent behind the query.
What they type tells you the job they need done — and how ready they are.
Urgent tooth pain? Same-day emergency appointments. See today's opening hours and book in under a minute.
Book an urgent appointment online or call the clinic directly.
Book emergency appointmentToday's hoursLocation & parkingWhat to expectThe query signals urgency and location. The ad repeats both and makes one promise; the page confirms it in the headline and offers a single action.
Illustrative example — a fictional business and sample copy, not a client campaign or result.
02 Formats
The right campaign type for the job.
Each Google Ads format reaches people at a different point in their decision. Select one to see where it shows, when it fits and what it needs to work.
Search
Text ads on Google results, triggered by the keywords people type.
- Best for
- Capturing existing demand — people already looking for what you sell.
- What it needs
- Keyword research and an intent-based structure
- A relevant landing page for each intent group
- Conversion tracking on the action that matters
03 Conversion journey
From search to sale — and back into the next decision.
Select a stage to see what has to be true at that point for the click to become a customer.
Search terms, conversions and costs feed back into keywords, bids, ads and pages.
Search intent
What a person types reveals the job they need done and how close they are to acting.
- Group keywords by intent: urgent, comparing, researching
- Block irrelevant searches with negative keywords
- Prioritise the terms closest to an enquiry or purchase
04 Strategy to launch
Strategy first. Spend second.
Every account goes through the same sequence, so budget is never spent before the foundations are in place.
Research
Keyword demand, competitor ads and your margins define where Google Ads can realistically pay back.
Output Keyword and intent map
Account structure
Campaigns and ad groups organised by intent and margin, with a naming convention that keeps reporting readable.
Output Campaign architecture document
Tracking
Conversion actions, values and Google Analytics 4 set up — and tested end to end — before any spend starts.
Output Verified conversion tracking
Creative
Responsive search ads and assets written per intent group, with landing-page recommendations where the page and ad don't match.
Output Ad copy and extensions
Launch
Campaigns go live with budget pacing and close monitoring of search terms while the account learns.
Output Launch checklist
Optimisation
Search-term mining, bid-strategy and creative testing, reviewed on a regular cadence and reported monthly.
Output Monthly performance report
05 Alignment
Keyword, ad and page — saying the same thing.
Most wasted clicks come from a mismatch somewhere in this chain. Compare an aligned version with a misaligned one.
emergency dentist open today
Repeats the intentEmergency Dentist — Open Today
Repeats the intentEmergency dentist, open today — book online
Repeats the intentWhy this works: The urgent need and the time frame appear at every step, so the visitor knows instantly they're in the right place.
Illustrative examples — fictional businesses, not client work.
06 Measurement
Reports you can actually read.
Monthly reporting explains what each number means for the business. Select a metric to see how it's calculated, what it tells you and where it misleads.
Impression share
Impressions ÷ eligible impressions
- Question it answers
- How often your ads show when they could have shown.
- Watch out for
- Low share can mean budget limits or low ad rank — the fix differs, so check which.
07 Deliverables & onboarding
What you get, and how we get started.
A clear scope from day one, and a phased start so nothing goes live before tracking and approvals are in place.
What you get
- Account audit — structure, tracking and search terms
- Keyword and intent map
- Campaign architecture document with naming convention
- Conversion tracking set up and tested
- Ad copy and extensions for every ad group
- Search-term mining log and negative keyword lists
- Landing-page recommendations where alignment is weak
- Monthly performance report
- Phase 1
Discovery & audit
We handle
- Review the account, tracking and search terms
- Research keywords, competitors and margins
- Agree goals and the conversion actions that matter
We need from you
- Access to Google Ads and Google Analytics
- Your margins, priorities and target customers
- Any past campaign learnings
- Phase 2
Build & verify
We handle
- Structure campaigns by intent
- Set up and test conversion tracking
- Write ads and assets; flag landing-page gaps
We need from you
- Approve ad copy and offers
- Confirm conversion actions and values
- Website or tag-manager access if needed
- Phase 3
Launch & optimise
We handle
- Launch with budget pacing
- Mine search terms and test continuously
- Report monthly, in plain language
We need from you
- Feedback on lead or order quality
- Updates on offers, stock or capacity
- A monthly review conversation
08 FAQ
Google Ads questions, answered.
How much budget does Google Ads need?
It depends on what clicks cost in your market and how many conversions the account needs to learn from. We estimate it during research using Google's own keyword data, so you see the reasoning before committing spend.
How quickly will we see results?
Ads can show as soon as campaigns are approved. Judging what's working takes enough conversions to separate signal from noise, so performance is assessed over weeks of data rather than days.
Can you take over an existing account?
Yes. We start with an audit of structure, tracking and search terms, keep what's working and restructure what isn't — without discarding the account's history.
Search or Performance Max?
Search gives direct control over keywords and messaging and is usually the foundation. Performance Max can add scale across Google's channels once conversion tracking is reliable and there's enough creative to feed it.
Who owns the account and data?
We recommend the account sits under your own business ownership, with access granted to us — so the account history and data stay yours whoever manages it.
Ready to grow with Google Ads?
Tell us where you're stuck — we'll map the fastest path forward.
Built in Bangladesh. Delivering worldwide.