YouTube AdsEarn attention before the skip button.
Video campaigns for both brand reach and direct-response performance.
01 Storyboard
Every format has its own shape.
A six-second bumper and a thirty-second in-stream ad are different stories. Choose a format and step through its beats.
Hook
Name the viewer's problem or show the product in action — before the skip button appears.
Illustrative storyboard structure — not a produced client video.
02 Formats
Video formats for every stage of attention.
From six-second reminders to long-form explanations. Select a format to see how it appears and what it needs.
Skippable in-stream
Plays before or during videos; viewers can skip after five seconds.
- Best for
- Reach and consideration — you pay mainly when people choose to watch or click.
- What it needs
- A hook inside five seconds
- 16:9 video with captions
- A matching landing page or channel
03 Conversion journey
From viewer to action.
Select a stage to see what has to happen for a view to turn into a visit, a lead or a sale.
Watch-time, click and conversion data feed back into audiences, edits and placements.
Viewer
The right person, watching something related.
- Custom segments from search intent
- Your own customer and visitor lists
- Placements and topics that fit the message
04 Strategy to launch
Brief, cut, launch, learn.
Video campaigns start with the story and the measurement plan — not with whatever footage is available.
Research
Audience, search behaviour and competitor video define what the creative has to do.
Output Placement & audience plan
Creative brief
Story, hook options and cut-downs per format, written before anything is filmed or edited.
Output Creative brief for video cuts
Tracking
Conversion tracking and audience lists set up so views can be connected to actions.
Output Verified conversion tracking
Edit & assets
Edits and cut-downs per format, captions, thumbnails and companion assets prepared.
Output Format-ready edits
Launch
Campaigns launched with frequency caps and early reads on view rate and drop-off.
Output Launch checklist
Optimise
Re-cuts, audience and placement changes, reported monthly in plain language.
Output Monthly performance report
05 Alignment
Hook, story and page — one promise.
If the hook promises one thing and the video or page delivers another, viewers leave. Compare aligned and misaligned versions.
"Stuck on IELTS writing?"
Repeats the intentThree IELTS writing mistakes, fixed on screen
Repeats the intentIELTS writing course — see the schedule
Repeats the intentWhy this works: The specific pain in the hook is solved in the video and offered on the page.
Illustrative examples — fictional businesses, not client work.
06 Measurement
Reading video results properly.
Video metrics are easy to misread. Select one to see what it measures and what to be careful of.
View rate
Views ÷ impressions
- Question it answers
- How often people chose to keep watching.
- Watch out for
- A high view rate on irrelevant audiences doesn't help sales.
07 Deliverables & onboarding
What you get, and how we get started.
A clear scope from day one, and a phased start so nothing goes live before tracking and approvals are in place.
What you get
- Audience and placement plan
- Creative brief for video cuts
- Hook and edit recommendations per format
- Conversion tracking and audience lists
- Campaign build with frequency caps
- Monthly performance report
- Phase 1
Strategy & brief
We handle
- Research audiences and search behaviour
- Write the creative brief and cut list
- Plan measurement
We need from you
- Access to Google Ads and YouTube channel
- Existing footage and brand assets
- Product and offer details
- Phase 2
Production & setup
We handle
- Edit or brief the production
- Prepare captions, thumbnails, companions
- Set up tracking and audiences
We need from you
- Approve edits and messaging
- Filming support if new footage is needed
- Website access for tracking
- Phase 3
Launch & optimise
We handle
- Launch with frequency caps
- Re-cut and re-target from drop-off data
- Report monthly
We need from you
- Feedback on lead and sale quality
- Upcoming launches or offers
- Monthly review conversation
08 FAQ
YouTube Ads questions, answered.
Do we need new video to start?
Not always. Existing footage can often be re-cut for the hook and format. Where it can't, we brief new production around what the campaign needs to prove.
Which format should we start with?
It depends on the goal: skippable in-stream for consideration and action, bumpers to reinforce a message, Shorts for mobile-first audiences, in-feed for longer useful content.
Can YouTube drive leads and sales, not just views?
Yes, when campaigns are set up for conversions with proper tracking and the video ends in a clear action — though many viewers act later through search, so measurement looks at both.
How is YouTube managed alongside Google Ads?
Both run in the same Google Ads platform, so audiences, conversion tracking and budgets can be planned together.
Ready to grow with YouTube Ads?
Tell us where you're stuck — we'll map the fastest path forward.
Built in Bangladesh. Delivering worldwide.